Case Study
How Melissa Shoes Created a Unified Shopping Experience
Online and In-Store with Zoku
Enviably Me Pte Ltd, founded in 2009, is a Singapore-based company specializing in the retail and distribution of premium fashion footwear brands, most notably Melissa Shoes. As the exclusive distributor of the iconic Brazilian brand across Singapore, Malaysia, and India, Enviably Me has established itself as a leader in the eco-friendly fashion space. Known for its innovative and recyclable plastic footwear, Melissa Shoes combines style with sustainability, resonating with fashion-conscious and environmentally aware consumers. Through a growing network of retail stores and eCommerce platforms, Enviably Me continues to expand its reach, delivering exceptional customer experiences across the region.
Since 2019, Enviably Me has partnered with ZokuSuite to modernize and streamline operations for its Melissa Shoes business. Seeking to enhance its systems to meet the demands of modern retail, the company adopted Oracle NetSuite as its ERP, Magento as its eCommerce platform, and ZokuSuite’s Omnichannel NetSuite POSInventory Management App. To ensure seamless connectivity across systems, Enviably Me also implemented ZokuSuite’s omnichannel integration with Magento. Zoku’s solutions enabled seamless integration between Magento, NetSuite, and its own apps, creating a unified system that allowed Enviably Me to achieve real-time stock visibility across all channels. This comprehensive approach provided consistent product availability, optimized inventory allocation, and streamlined both in-store and online operations.
“Thanks to ZokuSuite’s integration, we’ve streamlined operations, reduced workload for our team, and improved stock accuracy across online and offline channels. This has greatly enhanced the customer experience and boosted sales conversions.”
Jasmine Lim, eCommerce Manager Enviably Me Pte. Ltd.
In 2024, Enviably Me transitioned to Adobe Commerce Cloud, leveraging ZokuSuite’s enhanced omnichannel integration to deliver a seamless and unified commerce experience. While standard ERP-to-eCommerce connectors primarily focus on synchronizing orders, customer data, inventory, and product information, they often rely on simple point-to-point integrations—directly linking one system to another in a limited and fragmented manner. ZokuSuite, however, offers far more than a standard connector. Its cloud-hosted integration platform is designed specifically for retail, seamlessly unifying NetSuite, Adobe Commerce, ZokuSuite’s NetSuite POS, inventory management, and third-party services into a cohesive ecosystem.
By moving beyond the constraints of point-to-point integrations, ZokuSuite enables retailers like Enviably Me to deliver a truly interconnected shopping experience. Consumers can earn and redeem loyalty points across online and in-store purchases, maintain loyalty tiers effortlessly across all channels, and view their loyalty membership details online. Additionally, ZokuSuite’s unified commerce approach provides a comprehensive purchase history that combines online and in-store transactions into a single view. This advanced integration not only streamlines operations but also empowers retailers to enhance customer satisfaction and drive growth.
By combining the power of NetSuite, Adobe Commerce, and its own solutions, ZokuSuite enabled Enviably Me to successfully unify its operations, achieve true omnichannel commerce, and deliver a seamless experience for both customers and staff.
Driving Results with a Unified Retail Ecosystem
Melissa Shoes’ transformation highlights the growing importance of unified commerce for modern fashion retailers. By integrating systems across ERP, eCommerce, POS, and inventory, Enviably Me eliminated the silos that often hinder data accuracy, customer satisfaction, and operational agility. The result is not just a better experience for customers—but also for staff, store managers, and HQ leadership.
With ZokuSuite, Enviably Me gained:
These outcomes are especially vital in fast-paced, style-driven industries like fashion, where product availability, timing, and customer engagement can make or break a sale. ZokuSuite’s scalable architecture also ensures that as Enviably Me expands its Melissa Shoes presence across Asia, the technology will grow alongside them—without rework or disruption.
Zoku isn’t just a connector between systems—it’s a strategic partner in retail success.