Case Study

Dulcerías Gaby Implements Zoku POS, Inventory Management, and WMS for Unified Retail and Distribution Operations

About Dulcerías Gaby

Dulcerías Gaby, known as “el lugar más dulce de Zamora” (“the sweetest place in Zamora”), is a confectionery retailer based in Zamora, Michoacán, Mexico. The company offers a wide selection of sweets, from chocolates to hard candies, sold in both packaged and bulk formats to serve both retail customers and wholesale buyers.

Dulcerías Gaby operates five retail store locations and three distribution centers, which also sell directly to the public. To maintain smooth operations across multiple locations, the company needed a centralized commerce system that would unify store sales, inventory, and distribution management while ensuring a fast, seamless experience for both customers and store associates.

“Transitioning from outdated legacy systems to Zoku’s modern platform has completely transformed how we operate. With an easy-to-use UI in Spanish, our team can now process transactions faster while maintaining role-based access controls to improve efficiency. The integrated inventory management allows us to track stock in real time, transfer products seamlessly between stores, and ensure we always have the right items available for our customers. Zoku has given us the tools to better serve our customers and optimize our operations across all locations.”

— Gabriela Cervantes, General Manager, Dulcerías Gaby

Solution Overview

Dulcerías Gaby required a complete transformation of its retail and warehouse operations to scale its business effectively. The company first selected Oracle NetSuite as its ERP to establish a solid foundation for financial and operational control. However, to enable real-time inventory tracking, seamless in-store sales, and efficient warehouse operations, they needed a retail and inventory management solution purpose-built for multi-location commerce.

Mercato Store Inventory Stock Up


Dulcerías Gaby deployed Zoku POS, Zoku Inventory Management for Retail Outlets, and Zoku Warehouse Management System (WMS), fully integrated with NetSuite, to provide a seamless, centralized retail and inventory management solution. The implementation was carried out in collaboration with Efficientix, Zoku’s local partner in Mexico, ensuring that the solution was tailored to meet local business requirements and operational needs:

  • Frictionless customer and associate experiences by streamlining checkout, promotions, and stock availability at the store level.

  • Optimized inventory management by enabling store associates and warehouse teams to manage stock movements efficiently.

  • A unified commerce platform where sales, stock levels, and fulfillment data flow seamlessly across all locations.

Challenges

Founded in Zamora, Michoacán, Mexico, Dulcerías Gaby has grown into a beloved confectionery retailer, recognized as “el lugar más dulce de Zamora” (the sweetest place in Zamora). Known for its vast selection of sweets, the company offers everything from chocolates, gummies, and hard candies to traditional Mexican confections, catering to both retail shoppers and wholesale buyers.

Over the years, Dulcerías Gaby expanded its operations significantly, opening five retail stores and establishing three distribution centers. These distribution hubs not only supply the retail locations but also sell directly to the public, making them a key component of the company’s business model. The company’s ability to serve both individual customers and bulk buyers has been a driving force behind its growth.

The Need for a Unified Commerce Platform

To overcome these challenges, Dulcerías Gaby needed a centralized, scalable solution that could unify its retail and distribution operations. The company sought a platform capable of:

  • Unify retail and distribution operations under a single system, ensuring consistent pricing, promotions, and inventory data across all locations.

  • Improve the in-store customer experience with faster checkout processes, accurate pricing, and seamless promotions.

  • Enhance warehouse efficiency by streamlining receiving, put-away, and stock transfers with automated processes.

Zoku Solutions Implemented

By partnering with Zoku and local implementation partner Efficientix, Dulcerías Gaby deployed Zoku POS, Inventory Management, and WMS, fully integrated with Oracle NetSuite, transforming its operations. The new solution delivered centralized control, real-time data synchronization, and streamlined processes, empowering the company to scale efficiently while delivering a superior customer experience.

Zoku POS

Installed across all retail store locations, providing an intuitive, Spanish-language interface that allows store associates to process transactions quickly while maintaining control over promotions, discounts, and role-based permissions. The system ensures accurate volume pricing by dynamically adjusting retail and wholesale rates based on the quantity purchased.

Zoku Inventory Management for Retail Outlets

Empowered store associates to perform inventory tasks at their fingertips, allowing them to track and move stock in real-time between locations. This has transformed stores into mini distribution hubs with the ability to manage local stock efficiently, replenish faster, and transfer orders between locations directly from store inventory.

Zoku Warehouse Management System (WMS)

Provided warehouse staff with a user-friendly, mobile-ready interface to manage fulfillment, streamline receiving, put-away, and stock transfers, and maintain accurate inventory visibility across distribution centers and stores.

Key Achievements

  • Optimized promotions and pricing – Zoku POS has eliminated manual intervention by automating weekly in-store promotions and volume-based pricing for both retail and wholesale customers.
  • Enhanced inventory mobility – With Zoku Inventory Management, store associates can transfer stock between stores and distribution centers to meet demand efficiently, reducing lost sales due to out-of-stock items.
  • Faster and more accurate warehouse operations – Zoku WMS has streamlined stock movement, fulfillment, and order accuracy, reducing errors and improving delivery timelines.
  • Seamless NetSuite integration – All sales, inventory, and promotions data sync automatically, providing accurate, real-time visibility across the entire business.

By selecting NetSuite as its ERP and Zoku as its unified commerce solution, Dulcerías Gaby has successfully modernized its retail and distribution operations, ensuring seamless connectivity between stores and warehouses.

With Zoku POS, Zoku Inventory Management, and Zoku WMS, Dulcerías Gaby has empowered store associates with real-time inventory control, optimized stock movement between locations, and transformed its stores into fulfillment hubs that enhance both customer experience and operational efficiency.

Powerful Integration Between NetSuite and Zoku
The implementation was completed smoothly and efficiently, with Zoku’s structured approach ensuring a seamless transition with minimal disruption. Dulcerías Gaby praised Zoku’s dedicated support throughout the project, highlighting the team’s responsiveness during UAT, fast issue resolution, and ongoing commitment to success.

 

With Zoku, Dulcerías Gaby now operates a truly unified commerce platform powered by NetSuite and Zoku, positioning the company for long-term scalability, enhanced customer service, and operational excellence.

 

“Zoku’s and Efficientix teams have been exceptional partners throughout our implementation, providing dedicated support at every stage to ensure a smooth transition. Even after going live, their teams continue to deliver timely assistance, new features, and enhancements that help us refine and improve our operations. Knowing that we have responsive and knowledgeable partners gives us the confidence to keep growing with Zoku’s solutions.”

— Gabriela Cervantes, General Manager, Dulcerías Gaby


Future Plans

Dulcerías Gaby will expand its retail footprint by opening more store locations, continuing to rely on Zoku’s POS, Inventory Management, and WMS to ensure smooth operations as they grow.

To further enhance the in-store shopping experience, Dulcerías Gaby plans to introduce the Zoku Loyalty Module, allowing them to reward repeat customers with personalized offers and incentives. By integrating loyalty with POS and inventory, they will gain better insights into purchasing behavior, making it easier to offer tailored promotions and increase customer retention.

With Zoku’s solutions supporting its expansion, Dulcerías Gaby is set to strengthen its market presence while delivering a more rewarding and seamless experience for customers in all its stores.

Who is Zoku

Zoku delivers a unified commerce platform tailored to meet the specific needs of the Retail, eCommerce, Wholesale Distribution, and Food & Beverage industries. With its innovative approach and a strong team of experts in software development, consulting, and business transformation, Zoku has positioned itself as a leader in the industry.

 

Zoku delivers a unified commerce platform tailored to meet the specific needs of the Retail, eCommerce, Wholesale Distribution, and Food & Beverage industries. With its innovative approach and a strong team of experts in software development, consulting, and business transformation, Zoku has positioned itself as a leader in the industry.

 

 

The company has made significant strides in research and development, achieving certifications such as Built for NetSuite from Oracle, and expanding internationally. Zoku’s Cloud Native integration platform – deployed on Microsoft Azure, providing customers with secure, scalable, and high-performance services worldwide. Enterprise-Level Certification – Zoku’s Point of Sale and Inventory Management applications are certified as Built for NetSuite by Oracle NetSuite.